Influencer marketing is a type of social media promotion that uses product placement and endorsements from figures ( influencers, people and organizations) with a reputedly high level of expertise in their respective fields.
Influencer marketing is a power that can help scale your business when used wisely and with a proper preliminary research
Challenges the market faces:
1. Search & discovery
● Identifying trusted influencers and content creators
● Evaluating the authenticity of influencers and their performance indicators
2. Campaign management
● Plan, monitor and execute your influencer marketing campaign in one place
● Evaluate the success of the campaign and track results in real time
3. Market landscape & competitor research
● Researching competitor influencer marketing strategy
● Finding what’s trending on the market or in a particular niche
BuzzGuru is the Influencer Marketing discovery and Intelligence platform for marketing needs
Search and discover relevant influencers for the ad campaigns. Create, save and export influencers’ lists for specific campaigns
See analytics on each influencer and estimate cost for the upcoming influencer campaign
Run advertising campaigns with influencers from start to finish, as well as evaluate the result and the performance
Automate data updates and routine tasks.
Gain visibility on your competitors influencer marketing strategy, including influencers they work with, budgets and performance. e data updates and routine tasks.
Find and recruit perfectly aligned influencers and content creators as per your campaign needs
You can easily analyse influencer performance and audience quality
Platform lets you easily measure success or failure of an advertising campaign.
Run advertising campaigns with influencers from start to finish, evaluate the results.
The platform provides you a complete data based research in your niche
You can benchmark your influencer marketing performance against market leaders.
Although BuzzGuru ticks most of the boxes, in our review we found that Influencer data could be more in-depth and the same can be said for audience data
There is still room to take their game to next level by increasing the platforms reach to freelancers who may not have a big budget to start with.
BuzzGuru has not provided exact pricing information. This is somewhat a common practice for software sellers and service providers. You will have to contact BuzzGuru to obtain current pricing.
Having said that, we have the following info on pricing to give you an idea on the plan split along with the features
They give various levels of access to particular features and analytics through their individually priced programmes.
You’ll need to exchange a token for any in-depth investigation. Each plan includes a specific quantity of tokens, and you can purchase more bundles of them as needed.
We have observed influencer marketing platforms break out into increasingly specialised sectors over the past few years.
There are platforms that are dedicated to analytics; with such, everything revolves around research and business intelligence.
Additionally, there are platforms that target particular economic sectors, such, for example, gaming and mobile apps
Finding an untapped market and creating a solution to address its issues can be enough in some cases. And for BuzzGuru, the market-specific targeting and the competition research tool are logical outcomes of the job the company has been performing as an agency since its founding.
BuzzGuru.com have developed a niche influencer marketing platform with few, if any, competitors by focusing on a small number of business types. Relevant brands will want to use it, perhaps just because it’s the only option available to them at this time, Knowing that the software is excellent should assist.
We do recommend BuzzGuru.com as one of the best influencer marketing platform out there
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